Paid search and paid social
Ad accounts
We run the account, on Google or Meta or both. Reviewed every month against a written checklist, conversions reconciled against what actually got invoiced, and the tracking checked against live events rather than assumed.
Price
On enquiry
How it works
Step 01
Month one is an audit of the account you already have
We read the account against a written checklist: tracking, wasted spend, structure, keywords, ads and settings. We work in your account.
Step 02
Conversion tracking is verified before anything is optimised
Events are fired and traced end to end. Optimising against a conversion signal that is double-counting or missing entirely is worse than leaving the account alone.
Step 03
Structure, keywords, creative and bidding are worked monthly
Search terms reviewed and negatives added, ad copy iterated against what is winning, bidding strategy matched to the data the account actually has.
Step 04
The report explains what changed and why
Written commentary alongside the numbers: what we changed, what it did, what we are trying next. Not a screenshot of the dashboard you can already open.
What is included
- Google Ads, Meta, or both on one engagement
- Monthly review against a written checklist
- Conversions reconciled against what was actually invoiced
- Tracking checked against live events every month
- Creative and audience tested, not set once and left
- Built on your own account, so it stays yours
Questions
- Why oversight, and not management like the Meta product?
- Managing an account properly means being inside it making changes, and doing that programmatically needs Google Ads API access. We hold it: Basic Access was approved in August 2026 and the credentials are verified working. What we have not done yet is run a client's account on it, so this is called oversight rather than management until one is running. The review and the written change list are worth the fee on their own, and where you give us access we make the changes too.
- Do you work in our account or set up a new one?
- Yours. You keep ownership of the account, the history and the conversion data. If we part company nothing has to be rebuilt.
- What does the monthly audit check?
- The monthly review across tracking, wasted spend, structure, keywords, ads and settings. Tracking comes first every month, because everything downstream depends on the signal being right.
- How long until we see an improvement?
- We put a number on that once we have seen the account, and be wary of anybody who does. What month one delivers is a clear answer on whether your tracking is sound, because until it is, any figure either of us quotes is a guess.
- Do you handle Performance Max?
- Yes, including checking whether it is quietly taking credit for branded search you would have won anyway. It is one of the standard checks.
Talk to us
Tell us what the work looks like now. We will say whether Ad accounts is the right line for you, and what it would cost.
Send us the detail