Every honest answer here starts with the consent position, because the technical fixes that ignore it are the ones that produce a fine.
Most of what is sold as conversion tracking work is a technical answer to a problem that is half legal. The gap between what a business sells and what its ad platforms report has two causes, and only one of them can be engineered away. Which half is which decides whether a given piece of work is worth buying.
These articles put a number on the gap rather than a description of it, and they say which part of it is recoverable.
Systems that talk
Integrations
We connect the systems you already pay for so data moves between them without anybody retyping it.
Paid search and paid social
Ad accounts
We run the account, on Google or Meta or both.
FourWinds Reporting, connected
Custom dashboards
Your ad spend, sales, enquiries, invoices and bank balance on one screen in your portal.
The platform
Cardinal
The client portal.